January 20, 2024

Your cheat sheet for preparing a Startup Marketing Plan

A marketing plan is a strategic document that outlines an organization’s overall marketing efforts to achieve specific business objectives. It serves as a roadmap, guiding the allocation of resources and defining the tactics necessary to reach a target audience and achieve marketing goals. Developing an effective marketing plan involves careful consideration of various elements, ensuring […]

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How do you market a service business organically?

Organic marketing in the context of a services business refers to the use of unpaid, natural methods to attract and engage customers. This approach relies on creating valuable, relevant content and building a strong online presence to connect with the target audience. Unlike paid advertising, organic marketing emphasizes building relationships, trust, and credibility over time.

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