LinkedIn infographics are powerful tools for conveying information in a visually appealing way. With Canva, designing stunning LinkedIn infographics can be extremely tricky and painful if you are not a professionally trained Graphic Designer. As a startup founder or a small business owner, one of the alternatives that you have is to learn the art yourself to save on the high hourly rates that Graphic Designers currently are asking for. Here is a simple guide to get you started.
Follow these steps to create engaging visuals for your LinkedIn audience:
- Choose a Relevant Template: Start by logging into Canva and selecting a template that aligns with your LinkedIn content. Canva offers a variety of templates suitable for different purposes, from showcasing achievements to sharing industry insights. Please note that basic templates are free but the moment you want to try our a template which is slightly more than basic, then you have to pay for it. You can pay for each of the templates or can take their monthly/annual subscription. For more advanced templates, you have to engage a Graphic Designer who will use tools like Sales Assist, Adobe Illustrator, Photoshop to create one for you.
- Customize the Content: After choosing a template on Canva, personalize it to suit your message. Replace the placeholder text with your own content, update any images or icons, and adjust colors and fonts to match your branding. Ensure that your infographic has a clean and professional look.
- Incorporate Data and Statistics: LinkedIn infographics are excellent for presenting data in a visually appealing manner. Utilize Canva’s tools to add charts, graphs, and other visual elements to convey key statistics. Infographics with compelling data are more likely to grab the attention of your LinkedIn audience.
- Highlight Key Points: Keep your infographic concise and focused on key points. Use clear headings, subheadings, and bullet points to communicate your message effectively. LinkedIn users often prefer easily digestible content, so make sure your infographic is skimmable.
- Add Your Branding: Reinforce your brand identity by incorporating your logo, brand colors, and any relevant visuals that represent your company. Consistent branding across your LinkedIn infographics helps in brand recognition and creates a cohesive online presence.
- Ensure Mobile Responsiveness: Many LinkedIn users access the platform through mobile devices. To cater to this audience, ensure that your infographic is mobile-responsive. Canva automatically adjusts the design to different screen sizes, providing a seamless viewing experience.
- Download and Share: Once you are satisfied with your LinkedIn infographic, download it in a suitable format (PNG or JPG). Canva offers high-resolution downloads, ensuring that your infographic looks crisp and professional. Share the infographic directly on your LinkedIn profile or as part of your posts to engage your audience.
Sales Assist: Elevating Your LinkedIn Infographics and More
Sales Assist goes beyond traditional content creation platforms, offering a comprehensive solution for businesses, solopreneurs, and marketers. Here’s how Sales Assist revolutionizes the creation and sharing of LinkedIn infographics and other content:
- Streamlined Content Creation: Sales Assist integrates advanced AI technology to streamline content creation. Say goodbye to the hassle of searching for images on Google or composing content with ChatGPT. Sales Assist automates the entire process, providing a one-stop solution for infographics, carousels, blogs, and more. For LinkedIn Infographics, your only hassle is to suggest a theme on which you want Sales Assist’s AI agents to work. The theme could be FAQ, Problem-Solution, Testimonial, Promotion etc. Sales Assist’s templates are comparable to the professional Graphic Designers who charge upwards of $100/hour of work. Try it out for free here.
- Automated Posting and LinkedIn AI Outreach: Sales Assist doesn’t stop at content creation; it also automates content posting and outreach on LinkedIn. The platform reaches out to potential prospects with views, likes, comments, and endorsements. Craft personalized messages and send DMs automatically, ensuring a consistent and engaging LinkedIn presence.
- WhatsApp Outreach: Engage with your audience on WhatsApp effortlessly. Sales Assist enables users to create beautiful WhatsApp messages and bulk-send them to all contacts for free. This feature is a valuable addition for businesses looking to connect with their audience through different channels.
- Integrated Analytics and Lead Generation: Track the performance of your content with Sales Assist’s integrated analytics. Understand which keywords are driving traffic, monitor the performance of specific subgroups of keywords, and adjust your strategy accordingly. Receive notifications when a qualified lead is captured, empowering you to make data-driven decisions.
