The Complete Guide to Using LinkedIn Hashtags in 2024

LinkedIn, with over 830 million users, has emerged as the go-to platform for professionals seeking job opportunities, networking, and business growth. One powerful tool to enhance visibility and connections on LinkedIn is the strategic use of hashtags. In this comprehensive guide, we’ll explore the ins and outs of LinkedIn hashtags in 2024, including why they matter, how to create an effective hashtag strategy, and the top hashtags to consider.

Understanding LinkedIn Hashtags:

LinkedIn hashtags, denoted by the ‘#’ symbol, are combinations of letters or numbers without spaces. They serve as labels for your content, helping to categorize and make it discoverable. Clicking on a hashtag brings up all posts on LinkedIn that share that particular tag, and users can also search for hashtags using the platform’s search bar.

Top LinkedIn Hashtags for 2024:

While the popularity of hashtags can change, especially in industry-specific contexts, here are some top LinkedIn hashtags based on follower counts in 2024:

1. #India – 67.6 million
2. #Innovation – 38.8 million
3. #Management – 36 million
4. #HumanResources – 33.2 million
5. #DigitalMarketing – 27.4 million
6. #Technology – 26.4 million
7. #Creativity – 25.2 million
8. #Future – 24.6 million
9. #Futurism – 23.5 million
10. #Entrepreneurship – 22.7 million
11. #Careers – 22.5 million
12. #Markets – 22.2 million
13. #Startups – 21.2 million
14. #Marketing – 20.3 million
15. #SocialMedia – 19.7 million
16. #VentureCapital – 19.3 million
17. #SocialNetworking – 19 million
18. #LeanStartups – 19 million
19. #Economy – 18.7 million
20. #Economics – 18 million

Why Use Hashtags on LinkedIn:

1. Find and Connect:

• Hashtags assist in connecting with professionals in your industry by making your content discoverable to a broader audience.

2. Expand Organic Reach:

• Increase the visibility of your content and aim for virality by using trending hashtags that resonate with your brand and content strategy.

3. Build Community:

• Create a sense of community around your organization or personal brand by incorporating relevant hashtags that align with your values and interests.

4. Promote Events or Products:

• Effectively promote your events, products, or services by using event-specific or branded hashtags to reach a targeted audience.

5. Research Audience:

• Gain insights into your target audience by following hashtags related to topics they are interested in. Understand competitor strategies by tracking their hashtag usage.

Creating and Using Hashtags:

1. Add Hashtags to Posts:

• When creating a post, click “Start a post,” type your content, and then click “Add hashtag” in the post editor. You can also type ‘#’ followed by your chosen hashtag.

2. Add Hashtags to Articles:

• For long-form content, click “Write article” from the homepage. Write hashtags as text in your article, and they will become clickable once published.

3. Hashtags on Company Pages:

• Enhance your company page’s visibility by adding up to three relevant hashtags. Choose tags that represent your business and resonate with your target audience.

4. Hashtags on Personal Profile:

• Turn on LinkedIn’s Creator mode in your personal profile settings to add up to five hashtags. These hashtags contribute to your profile being recommended to others with similar interests.

Following Hashtags on LinkedIn:

1. Explore the Feed:

• Follow hashtags to populate your homepage feed with relevant content. Clicking on a hashtag shows LinkedIn posts using that tag.

2. Search for Hashtags:

• Utilize the search bar to find specific hashtags. Click on the “Posts” tab to see recent content associated with a particular hashtag.

3. Build Connections:

• Actively engage with posts under followed hashtags by leaving insightful comments. This practice helps in building connections and showcasing your expertise.

Best Practices for Using LinkedIn Hashtags:

1. Capitalize Each Word:

• For multi-word hashtags, capitalize the first letter of each word. This improves readability and accessibility for users, including those relying on screen readers.

2. Place Hashtags Strategically:

• Position hashtags at the end of your post to capture attention with the main content. Placing them at the top doesn’t influence the algorithm and might hinder reach.

3. Use General and Niche Hashtags:

• Aim for a balanced approach by including one or two general hashtags and one or two niche hashtags in each post. This broadens your reach while targeting specific audiences.

4. Leverage Sales Assist’s AI LinkedIn Content Generator:

• Simplify the hashtag creation process with Sales Assist’s AI-powered LinkedIn Content Generator. Read more about this game-changing tool here.

In conclusion, mastering the art of LinkedIn hashtags is crucial for professionals and businesses aiming to stand out and connect with their target audience. By understanding the significance of hashtags, utilizing popular and niche tags effectively, and following best practices, individuals can unlock the full potential of LinkedIn as a networking and marketing platform in 2024. Stay ahead of the trends, engage meaningfully, and watch your LinkedIn presence flourish with the strategic use of hashtags. Learn about Sales Assist’s AI led LinkedIn content generation which includes Infographics, Carousels, Captions and Hashtags and take your LinkedIn game to the next level